I was tasked with rebranding the United Lincolnshire Hospitals Trust’s Young People & Children’s Ward division.
The challenge was to create a cohesive identity that aligned with the ULHT while appealing to a wide age range of patients, including those with extended stays. To achieve this, a camping/outdoors theme was adopted, offering a sense of freedom to contrast the hospital environment.
A patient room was also designed in order to bring the identity to life in a real-world setting.