Work/Tipi

Adventure begins beyond the ward

Challenge

I was tasked with rebranding the United Lincolnshire Hospitals Trust’s Young People & Children’s Ward division.

The challenge was to create a cohesive identity that aligned with the ULHT while appealing to a wide age range of patients, including those with extended stays. To achieve this, a camping/outdoors theme was adopted, offering a sense of freedom to contrast the hospital environment.

A patient room was also designed in order to bring the identity to life in a real-world setting.

Year
2021

Duration
7 Weeks

Role
Designer

Client
ULHT

Industry
Branding
Illustration
Animation

Type
University

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